Brand social that sounds human.
Brand social that sounds human.
Strategy, content, and community for brands tired of posting every day and getting nothing back. We make the posts people screenshot and send to someone else.
Strategy, content, and community for brands tired of posting every day and getting nothing back. We make the posts people screenshot and send to someone else.
001
Our take
001
Our take
Most brand social is bad because it's posted to fill a calendar, and you can tell.
Most brand social is bad because it's posted to fill a calendar, and you can tell.
SIX THINGS, HANDLED
Strategy and Platforms
A plan for who you're talking to and where, sized to what your team can keep up with.
Channel audit
Competitor analysis
Audience and messaging
Platform recommendations
Strategy and Platforms
A plan for who you're talking to and where, sized to what your team can keep up with.
Channel audit
Competitor analysis
Audience and messaging
Platform recommendations
Social Listening
We watch what your buyers, competitors, and category are saying, and use it to adjust the plan every month.
Buyer and competitor tracking
Comment monitoring
Trend spotting
Monthly plan updates
Social Listening
We watch what your buyers, competitors, and category are saying, and use it to adjust the plan every month.
Buyer and competitor tracking
Comment monitoring
Trend spotting
Monthly plan updates
Content Production
Writing, design, and short-form video, planned a month ahead so nothing gets thrown together at midnight.
Short-form video
Design and graphics
Copywriting
Monthly content calendar
Content Production
Writing, design, and short-form video, planned a month ahead so nothing gets thrown together at midnight.
Short-form video
Design and graphics
Copywriting
Monthly content calendar
Community Management
Replies, DMs, and the messages that quietly decide whether someone buys, answered in your voice.
Replies and DMs
Comment moderation
Escalation handling
Brand-voice responses
Community Management
Replies, DMs, and the messages that quietly decide whether someone buys, answered in your voice.
Replies and DMs
Comment moderation
Escalation handling
Brand-voice responses
Employee Advocacy
Get your founders and salespeople posting, without the rewrites or the burnout.
Ready-to-share posts
Posting schedule
Training and onboarding
Reporting tied to sales
Employee Advocacy
Get your founders and salespeople posting, without the rewrites or the burnout.
Ready-to-share posts
Posting schedule
Training and onboarding
Reporting tied to sales
Honest Reporting
A monthly summary of what worked, what didn't, and what we're doing next.
Monthly insights
Wins and misses
30-minute review call
Tracked against your goals
Honest Reporting
A monthly summary of what worked, what didn't, and what we're doing next.
Monthly insights
Wins and misses
30-minute review call
Tracked against your goals
002
Things we won't do
We say no to a lot.
Buy you followers. They never buy anything back.
Run engagement pods or comment rings to fake the numbers.
Post every day because a calendar says so. We'd rather post less and post things people remember.
Hand you AI captions nobody read first.
Recycle the carousel template every other brand is using this quarter.
002
Things we won't do
We say no to a lot.
Buy you followers. They never buy anything back.
Run engagement pods or comment rings to fake the numbers.
Post every day because a calendar says so. We'd rather post less and post things people remember.
Hand you AI captions nobody read first.
Recycle the carousel template every other brand is using this quarter.
BorgWarner
RANDOM runs community management across BorgWarner's nine social channels and 550K+ followers, including the Indy 500 trophy account, at a 10.2% engagement rate and 3.4M+ organic impressions.
Dr. William Li
RANDOM launched Dr. William Li's TikTok from zero to 129K+ followers and 7.6M+ video views in five months, with a 10.91% engagement rate.
COMMON SOCIAL QUESTIONS
COMMON SOCIAL QUESTIONS
Yes. We run organic and paid together, since boosting the posts that already work beats running ads in a separate silo. If paid is the bigger lift, our Paid Media work goes deeper on targeting and spend.