Question 1

What services does That Random Agency offer?

Accepted Answer

Ten things, done well: social strategy, SEO & AI visibility, community management, LinkedIn & ghostwriting, paid media, influencer marketing, AI consulting, creative & design, web development, and podcasting. Most clients start with one and add others once the first thing works.

Question 2

How much does That Random Agency cost?

Accepted Answer

Most retainer engagements start at $5,000 per month. Project work (a website, a brand build, a podcast launch) gets a flat quote after a free discovery call, so you know the full number before anything starts. No surprise invoices, no scope creep disguised as "phase two."

Question 3

Where is That Random Agency located?

Accepted Answer

Metro Detroit, Michigan. Our clients are everywhere: we've run social for national automotive brands, built Shopify stores for touring musicians, and produced podcasts for executives across the country. Being in Detroit mostly means lower egos and better work ethic than the coasts, at coastal quality.

Question 4

Who does That Random Agency work with?

Accepted Answer

Mid-market B2B companies, CPG brands, and founders and executives building a public presence. We've worked with Comerica Bank, Mazda, KSI Kitchen & Bath, and dozens of brands in between, from banks to bakeries. If your brand deserves better marketing than it's getting, you're the client.

Question 5

What makes RANDOM different from other agencies?

Accepted Answer

Senior people do the work. You won't meet an impressive team at the pitch and get handed to juniors after the contract signs, because we don't have juniors. We're 12 people, every one of them senior, and we show receipts: real numbers from real campaigns, published on this site.

Question 6

Is That Random Agency women-owned?

Accepted Answer

Yes. RANDOM is women-owned and women-led, founded by Lauren Patterson after years inside top-five global holding company agencies, and built to be everything those places weren't.

Question 7

Do you white-label for other agencies?

Accepted Answer

Yes. Agencies bring us in behind the scenes for AI visibility audits, SEO, paid media, and production work their teams don't cover. Your client never knows we exist unless you want them to. Ask about it on a call; discretion is part of the deal.

Question 8

What is AI visibility (GEO)?

Accepted Answer

AI visibility, also called generative engine optimization, is making sure tools like ChatGPT, Perplexity, and Gemini mention and recommend your brand when buyers ask them questions. It's the new front door search: your customers are already asking AI who to hire and what to buy. We built Lighthouse, a tool that scans live AI models and shows exactly what they say about you, and the first scan is free.

Question 9

Do you use AI to do the work?

Accepted Answer

Where it makes the work better, yes, and we'll always tell you where. AI helps us move faster on research, drafts, and production. Strategy, taste, and everything with your name on it stays human. We're transparent enough about this that we went on CBS News to talk about it.

Question 10

What's the process for getting started?

Accepted Answer

Book a free intro call. We'll ask what's broken, tell you honestly whether we're the right fix, and follow up with a flat-price proposal, usually within a week. If we're not the right fit, we'll say so and point you somewhere better. Life's too short for bad-fit retainers on both sides.

Question 11

Has That Random Agency won any awards?

Accepted Answer

Yes, twelve and counting. Our Comerica "Small Business of the Game" campaign won a 2026 Silver Telly, a 2026 PR Daily award, and Hermes Gold, on a 1,212% Instagram view lift with zero paid media. Our BorgWarner community management won a 2024 PR Daily award, and our Dr. William Li work took MARCOM Gold and a Davey Platinum. We're members of the Ad Age Small Agency Network, Lauren is a Forbes contributor, and we've appeared on Fox 2 Detroit and CBS News Detroit.

Question 12

How fast will someone respond if I reach out?

Accepted Answer

Within one business day, and it'll be a human who read your message, not an autoresponder with your first name mail-merged in. Real humans, real answers, no runaround.

Questions we actually get.