Somebody's in your comments right now.
Somebody's in your comments right now.
They've got a question, a complaint, or a compliment, and the clock is running. We handle the daily back-and-forth that turns followers into regulars, with real people who've learned to sound exactly like you.
They've got a question, a complaint, or a compliment, and the clock is running. We handle the daily back-and-forth that turns followers into regulars, with real people who've learned to sound exactly like you.
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Our take
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Our take
Most brands treat the comments like a cleanup job. Post goes up, replies pile up, someone gets to them Friday. Meanwhile your audience is out there deciding what kind of company you are based on how you talk when someone talks back. We think the replies matter more than the posts. It's why our community-led accounts put up engagement numbers most brands assume are typos.
Most brands treat the comments like a cleanup job. Post goes up, replies pile up, someone gets to them Friday. Meanwhile your audience is out there deciding what kind of company you are based on how you talk when someone talks back. We think the replies matter more than the posts. It's why our community-led accounts put up engagement numbers most brands assume are typos.
Most brands treat the comments like a cleanup job. Post goes up, replies pile up, someone gets to them Friday. Meanwhile your audience is out there deciding what kind of company you are based on how you talk when someone talks back. We think the replies matter more than the posts. It's why our community-led accounts put up engagement numbers most brands assume are typos.
HOW WE CAN SUPPORT
HOW WE CAN SUPPORT
Daily engagement and response
The core of it. We answer your comments and DMs in your brand's voice, route the tricky ones to whoever needs to see them, and commit to response times in writing.
Comment and DM response
Voice and tone playbooks
Escalation paths for the hard ones
Response times you can hold us to
Daily engagement and response
The core of it. We answer your comments and DMs in your brand's voice, route the tricky ones to whoever needs to see them, and commit to response times in writing.
Comment and DM response
Voice and tone playbooks
Escalation paths for the hard ones
Response times you can hold us to
Daily engagement and response
The core of it. We answer your comments and DMs in your brand's voice, route the tricky ones to whoever needs to see them, and commit to response times in writing.
Comment and DM response
Voice and tone playbooks
Escalation paths for the hard ones
Response times you can hold us to
Moderation and brand safety
Spam, trolls, and the judgment calls about what stays up. We moderated for a national bank, so compliance rules don't rattle us.
Comment moderation and spam control
Crisis and complaint escalation
Regulated-industry experience
Written moderation guidelinesFixes ranked by impact
Moderation and brand safety
Spam, trolls, and the judgment calls about what stays up. We moderated for a national bank, so compliance rules don't rattle us.
Comment moderation and spam control
Crisis and complaint escalation
Regulated-industry experience
Written moderation guidelinesFixes ranked by impact
Proactive community building
The best community managers don't sit and wait for comments. We go find your people, build relationships with the creators and superfans who already love you, and tell you honestly which trends to skip.
Outbound engagement
Creator and superfan relationships
UGC sourcing and rights requests
Trend calls, including the no's
Proactive community building
The best community managers don't sit and wait for comments. We go find your people, build relationships with the creators and superfans who already love you, and tell you honestly which trends to skip.
Outbound engagement
Creator and superfan relationships
UGC sourcing and rights requests
Trend calls, including the no's
Proactive community building
The best community managers don't sit and wait for comments. We go find your people, build relationships with the creators and superfans who already love you, and tell you honestly which trends to skip.
Outbound engagement
Creator and superfan relationships
UGC sourcing and rights requests
Trend calls, including the no's
Reporting and insight
Your comments are a free focus group. We track sentiment, log the complaints worth acting on, and hand your team a monthly list of what your audience is begging you to make.
Sentiment tracking
Monthly insight reports
Content ideas pulled from real comments
Issue and escalation logs
Reporting and insight
Your comments are a free focus group. We track sentiment, log the complaints worth acting on, and hand your team a monthly list of what your audience is begging you to make.
Sentiment tracking
Monthly insight reports
Content ideas pulled from real comments
Issue and escalation logs
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Things we won't do
We say no to a lot.
Leave your audience on read. A comment answered Friday about a Monday post isn't community management, it's archaeology.
Copy-paste replies. Playbooks keep us fast, but a person makes the final call every time. Nobody trusts a brand that talks like an autoresponder.
Delete criticism to keep the grid pretty. Screenshots outlive comments. We answer the hard ones and only remove what the moderation guidelines say to remove.
Hand your community to a bot. AI helps us sort the pile. It doesn't write your replies. A person does, and if that ever changes you'll hear it from us first.
Jump on every trend. Your brand doesn't need an opinion on everything, and part of the job is knowing when to sit one out.
002
Things we won't do
We say no to a lot.
Leave your audience on read. A comment answered Friday about a Monday post isn't community management, it's archaeology.
Copy-paste replies. Playbooks keep us fast, but a person makes the final call every time. Nobody trusts a brand that talks like an autoresponder.
Delete criticism to keep the grid pretty. Screenshots outlive comments. We answer the hard ones and only remove what the moderation guidelines say to remove.
Hand your community to a bot. AI helps us sort the pile. It doesn't write your replies. A person does, and if that ever changes you'll hear it from us first.
Jump on every trend. Your brand doesn't need an opinion on everything, and part of the job is knowing when to sit one out.
Mazda
Community management and TikTok for a national automotive brand, in partnership with Lafayette American. Daily replies, comment response, and the kind of trend judgment that built a community of actual car people instead of an audience of scrollers.
BorgWarner
BorgWarner sponsors the Borg-Warner Trophy, the one they hand the Indy 500 winner. We ran community across nine social channels and 550K+ followers: proactive engagement, surprise-and-delight moments for fans, and real conversations on both brand posts and fan content.