Sam's Fresh Salsa
001
Introduction
Client
Sam's Fresh Salsa
Year
2025
RANDOM ran an influencer campaign to support Sam's launch of three new flavors into Food Lion stores, reaching 15,600+ Instagram users and driving a 950% lift in brand awareness.
Sam's Fresh Salsa was adding shelf space in a major regional chain. The campaign needed to translate new distribution into actual purchases at Food Lion, fast.
001
Introduction
Client
Sam's Fresh Salsa
Year
2025
RANDOM ran an influencer campaign to support Sam's launch of three new flavors into Food Lion stores, reaching 15,600+ Instagram users and driving a 950% lift in brand awareness.
Sam's Fresh Salsa was adding shelf space in a major regional chain. The campaign needed to translate new distribution into actual purchases at Food Lion, fast.
002
Challenges
Launching into a new retailer without retail support is a quick way to lose the shelf.
The campaign had to drive traffic to the specific stores stocking the new products. That meant identifying creators who lived near Food Lion locations, whose audiences would actually go buy the product, and whose content style fit the brand.
002
Challenges
Launching into a new retailer without retail support is a quick way to lose the shelf.
The campaign had to drive traffic to the specific stores stocking the new products. That meant identifying creators who lived near Food Lion locations, whose audiences would actually go buy the product, and whose content style fit the brand.
003
Results
15,600+ Instagram users reached in 24 days. 950% increase in brand awareness versus the previous reporting period. 480% increase in profile visits.
Three local influencers were researched, contracted, and briefed with messaging aligned to the campaign. Results were tracked and reported out to inform the next wave of retail launches.
003
Results
15,600+ Instagram users reached in 24 days. 950% increase in brand awareness versus the previous reporting period. 480% increase in profile visits.
Three local influencers were researched, contracted, and briefed with messaging aligned to the campaign. Results were tracked and reported out to inform the next wave of retail launches.
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