Jim Davidson
001
Introduction
Client
Jim Davidson
Year
2024
RANDOM manages Jim's paid search and website. In 2024, the program drove 287% growth in web traffic versus 2023 and 905K ad impressions.
Jim is a keynote speaker, expedition leader, and New York Times bestselling author who survived the 2015 Everest earthquake disaster and summited the mountain in 2017. His business runs on speaking bookings, which makes web traffic and form submissions the key metrics.
001
Introduction
Client
Jim Davidson
Year
2024
RANDOM manages Jim's paid search and website. In 2024, the program drove 287% growth in web traffic versus 2023 and 905K ad impressions.
Jim is a keynote speaker, expedition leader, and New York Times bestselling author who survived the 2015 Everest earthquake disaster and summited the mountain in 2017. His business runs on speaking bookings, which makes web traffic and form submissions the key metrics.
002
Challenges
Motivational speaker is a crowded search term, and most of the budget in that space goes to brokers, not speakers.
Jim needed to show up directly in front of decision-makers booking corporate events, not get lost behind aggregator sites. That required sharp keyword targeting, strong landing pages, and ongoing optimization quarter by quarter.
002
Challenges
Motivational speaker is a crowded search term, and most of the budget in that space goes to brokers, not speakers.
Jim needed to show up directly in front of decision-makers booking corporate events, not get lost behind aggregator sites. That required sharp keyword targeting, strong landing pages, and ongoing optimization quarter by quarter.
003
Results
+287% growth in web traffic vs. 2023. 37.4% conversion rate. 905K ad impressions.
Quarterly growth held steady throughout 2024, with a 58.7% average quarterly lift in new website visitors and 20+ form submissions per quarter. The campaign beat platform and industry averages throughout the year.
003
Results
+287% growth in web traffic vs. 2023. 37.4% conversion rate. 905K ad impressions.
Quarterly growth held steady throughout 2024, with a 58.7% average quarterly lift in new website visitors and 20+ form submissions per quarter. The campaign beat platform and industry averages throughout the year.
More case studies.
Scroll the archive. Every engagement, every industry, every outcome we can share publicly.
Get in /touch/.
Get in /touch/.
Got a brand that deserves better marketing? Let's talk.
Contact