Trasca & Co.
001
Introduction
Client
Trasca & Co.
Year
2024
RANDOM took over Google Business Profile management for both restaurants and turned two underperforming listings into the first thing hungry locals and tourists see.
Trasca & Co. and its sister property, Ponte Vedra Tap Room, serve thousands of customers a week in Ponte Vedra Beach, Florida. Most of those customers check Google before they walk through the door. The profiles needed to do the work.
001
Introduction
Client
Trasca & Co.
Year
2024
RANDOM took over Google Business Profile management for both restaurants and turned two underperforming listings into the first thing hungry locals and tourists see.
Trasca & Co. and its sister property, Ponte Vedra Tap Room, serve thousands of customers a week in Ponte Vedra Beach, Florida. Most of those customers check Google before they walk through the door. The profiles needed to do the work.
002
Challenges
Two strong restaurants, two profiles that weren't pulling their weight.
Hours fell out of date. Photos didn't reflect the actual experience. Reviews sat unanswered. In a beach town with serious lunch and dinner competition, every small gap was a small reason for someone to pick the place down the street.
Local discovery is won and lost on Google. The profiles needed steady hands, not a one-time cleanup.
002
Challenges
Two strong restaurants, two profiles that weren't pulling their weight.
Hours fell out of date. Photos didn't reflect the actual experience. Reviews sat unanswered. In a beach town with serious lunch and dinner competition, every small gap was a small reason for someone to pick the place down the street.
Local discovery is won and lost on Google. The profiles needed steady hands, not a one-time cleanup.
003
Results
80.9K+ Google Business Profile views. 42.5K+ appearances in search results. 8.8K+ direct customer interactions across calls, directions, and website clicks.
We audited both profiles, fixed what wasn't working, and now run monthly optimization across hours, photos, posts, events, and reviews. When someone searches for lunch in Ponte Vedra Beach or a tap room near TPC Sawgrass, Trasca and the Tap Room show up looking exactly the way they should.
003
Results
80.9K+ Google Business Profile views. 42.5K+ appearances in search results. 8.8K+ direct customer interactions across calls, directions, and website clicks.
We audited both profiles, fixed what wasn't working, and now run monthly optimization across hours, photos, posts, events, and reviews. When someone searches for lunch in Ponte Vedra Beach or a tap room near TPC Sawgrass, Trasca and the Tap Room show up looking exactly the way they should.
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