Sara Frasca
001
Introduction
Client
Sara Frasca
Year
2024
Up and to the Right: The Journey NorthEast to Business Success hit #1 on Amazon in two categories on launch day. RANDOM handled the cover design, interior graphics, webpage, and social campaign.
Sara is a keynote speaker, innovation expert, and business leader. Her first book needed visual identity, a home online, and a promotional campaign that would actually move copies on day one.
001
Introduction
Client
Sara Frasca
Year
2024
Up and to the Right: The Journey NorthEast to Business Success hit #1 on Amazon in two categories on launch day. RANDOM handled the cover design, interior graphics, webpage, and social campaign.
Sara is a keynote speaker, innovation expert, and business leader. Her first book needed visual identity, a home online, and a promotional campaign that would actually move copies on day one.
002
Challenges
A first-time author launching a business book is competing with hundreds of similar titles.
Amazon category ranking is decided by volume in a short launch window. The book needed a cover that earned the click, a page that converted the traffic into pre-orders, and a social campaign timed to stack sales into launch day.
002
Challenges
A first-time author launching a business book is competing with hundreds of similar titles.
Amazon category ranking is decided by volume in a short launch window. The book needed a cover that earned the click, a page that converted the traffic into pre-orders, and a social campaign timed to stack sales into launch day.
003
Results
#1 Amazon Bestseller on launch day in Consulting, Strategy & Competition, and in Work Life Balance in Business.
The book cover signaled the content. The dedicated webpage captured testimonials and pre-orders. The social campaign put it in front of Sara's network and her co-author's, which is what drove the launch-day push.
003
Results
#1 Amazon Bestseller on launch day in Consulting, Strategy & Competition, and in Work Life Balance in Business.
The book cover signaled the content. The dedicated webpage captured testimonials and pre-orders. The social campaign put it in front of Sara's network and her co-author's, which is what drove the launch-day push.
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