Dr. William Li
001
Introduction
Client
Dr. William Li
Year
2025
RANDOM launched Dr. Li's TikTok from zero and grew it to 129K+ followers and 7.6M+ video views in five months, with a 10,500% follower growth rate.
Dr. Li is a scientist, physician, and two-time New York Times bestselling author. The brand was already strong across other channels. TikTok was the missing piece, and the opportunity to reach a younger audience for Food as Medicine content was wide open.
001
Introduction
Client
Dr. William Li
Year
2025
RANDOM launched Dr. Li's TikTok from zero and grew it to 129K+ followers and 7.6M+ video views in five months, with a 10,500% follower growth rate.
Dr. Li is a scientist, physician, and two-time New York Times bestselling author. The brand was already strong across other channels. TikTok was the missing piece, and the opportunity to reach a younger audience for Food as Medicine content was wide open.
002
Challenges
A credentialed medical voice had to land on a platform that defaults to casual, fast, and personal.
Short-form video rewards creators who feel like friends, not lecturers. Dr. Li's content needed to keep the science accurate while fitting the rhythm of the For You page. Getting the tone right was the whole game.
002
Challenges
A credentialed medical voice had to land on a platform that defaults to casual, fast, and personal.
Short-form video rewards creators who feel like friends, not lecturers. Dr. Li's content needed to keep the science accurate while fitting the rhythm of the For You page. Getting the tone right was the whole game.
003
Results
129K+ new followers in 5 months. 7.6M+ total video views. 10.91% average engagement rate.
Engagement rates on the channel continue to run well above platform averages. The TikTok audience now feeds into his broader community of 468K+ followers across channels, and we keep producing content that holds up against much larger health creators.
003
Results
129K+ new followers in 5 months. 7.6M+ total video views. 10.91% average engagement rate.
Engagement rates on the channel continue to run well above platform averages. The TikTok audience now feeds into his broader community of 468K+ followers across channels, and we keep producing content that holds up against much larger health creators.
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