Revol Greens
001
Introduction
Client
Revol Greens
Year
2023
RANDOM ran an influencer campaign to support Revol Greens' expansion into Texas, generating 20K+ impressions in low-awareness markets and 50+ new social assets for the brand.
Revol Greens was opening a new greenhouse in Texas. The campaign needed to get local shoppers familiar with the brand before it hit shelves and keep awareness up once products arrived.
001
Introduction
Client
Revol Greens
Year
2023
RANDOM ran an influencer campaign to support Revol Greens' expansion into Texas, generating 20K+ impressions in low-awareness markets and 50+ new social assets for the brand.
Revol Greens was opening a new greenhouse in Texas. The campaign needed to get local shoppers familiar with the brand before it hit shelves and keep awareness up once products arrived.
002
Challenges
A new market means starting from zero on both brand recognition and shopper trust.
National campaigns don't work for local shelf lift. The campaign had to reach people who actually shop at the right stores, from creators who had real followings in those communities rather than big national accounts.
002
Challenges
A new market means starting from zero on both brand recognition and shopper trust.
National campaigns don't work for local shelf lift. The campaign had to reach people who actually shop at the right stores, from creators who had real followings in those communities rather than big national accounts.
003
Results
20K+ impressions in local Texas markets. 50+ new assets for Revol's social channels.
Micro-influencers with verified local followings drove awareness and trial at the stores where Revol was newly available. The content doubled as fresh assets for ongoing organic social, extending the value of the spend.
003
Results
20K+ impressions in local Texas markets. 50+ new assets for Revol's social channels.
Micro-influencers with verified local followings drove awareness and trial at the stores where Revol was newly available. The content doubled as fresh assets for ongoing organic social, extending the value of the spend.
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