KSI Kitchen & Bath
001
Introduction
Client
KSI Kitchen & Bath
Year
2024-2026
RANDOM launched paid search for four of the five KSI brands in June 2024. Through year-end, the campaigns delivered 3K+ combined leads and a 13% average conversion rate.
The KSI Family of Brands includes a kitchen and bath design firm, a cabinets business, a glass company, and a flooring brand. Each needed its own paid search approach while still working as part of a unified program.
001
Introduction
Client
KSI Kitchen & Bath
Year
2024-2026
RANDOM launched paid search for four of the five KSI brands in June 2024. Through year-end, the campaigns delivered 3K+ combined leads and a 13% average conversion rate.
The KSI Family of Brands includes a kitchen and bath design firm, a cabinets business, a glass company, and a flooring brand. Each needed its own paid search approach while still working as part of a unified program.
002
Challenges
Four brands meant four different keyword sets, four different competitive fields, and four different cost-per-lead targets.
Paid search for home services is crowded, and bidding wars can wreck unit economics fast. The program needed a careful audit, clean account structure, and ongoing optimization to hit each brand's target CPL without overspending.
002
Challenges
Four brands meant four different keyword sets, four different competitive fields, and four different cost-per-lead targets.
Paid search for home services is crowded, and bidding wars can wreck unit economics fast. The program needed a careful audit, clean account structure, and ongoing optimization to hit each brand's target CPL without overspending.
003
Results
3,000+ combined leads. 13% average conversion rate. 23,100+ combined clicks.
Each brand's target cost-per-lead was exceeded. The account setup now supports continued optimization and scale into 2025.
003
Results
3,000+ combined leads. 13% average conversion rate. 23,100+ combined clicks.
Each brand's target cost-per-lead was exceeded. The account setup now supports continued optimization and scale into 2025.
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