What's Trending on Social Media in July 2026
Here's what's trending on social media July 2026: the audios, formats, and memes and how brands can use them on social media.
Dominic Sacdalan
//
Digital Marketing Specialist
What’s trending on social media in July 2026? Four sounds are running the feeds this week, and honestly, only half of them deserve a spot on your content calendar. Here's what's moving, where it's moving, and which ones you can skip guilt-free.
Week of July 13, 2026
#1 Slayyyter - DANCE
This audio is everywhere right now because it's basically a cheat code for a transition. Zombie-scrolling one second, fully locked in the next. Reveal, glow-up, flex your wins, whatever you need it to be, this beat drop makes it hit harder.
https://www.tiktok.com/@lily0e/video/7644711084225482015 https://www.tiktok.com/@crocstarz/video/7646768165799693582 https://www.tiktok.com/@m_nkaa_/video/7643767495190433057
Why it works: The beat drop of the song makes these videos addicting to watch, and it’s easy enough to recreate with whatever situation you want it to fit.
Creator to-do: Use this one. Before/after your product, a Monday-to-Friday bit, a "watch our intern become a professional" moment. Whatever you pick, keep it simple; the audio's already doing the heavy lifting.
#2 Multo (stripped down) - Cup of Joe
Want to give people something to feel? This is the one. "Multo" means ghost, and this stripped version keeps just enough of the song to hurt a little. It's the audio people reach for when something's still haunting them — an ex, a memory, a version of themselves they can't shake.
https://www.tiktok.com/@f.frns_/video/7655668284104215816 https://www.tiktok.com/@mitchyy.d/video/7641236849855614228 https://www.tiktok.com/@artelle.by.nyx/video/7645258401743932692
Why it works: Quiet and specific always beats loud and generic. People aren't just watching; they're commenting their whole life story under it.
Creator to-do: Sit this one out unless your brand has a real story to tell. A CPG brand trying too hard to sound deep is a hard no. If you're a founder posting from the heart, go for it.
#3 The Winner Is - DeVotchka and Mychael Danna
Okay, we got emotional up there…let's have some fun now. This orchestral audio swell soundtracks a scene in the movie Little Miss Sunshine, and people are using it for the least cinematic moments possible. Running on 3 hours of sleep and still showing up? Cue the orchestra.
https://www.tiktok.com/@jackolson_fit/video/7642928203048160525 https://www.tiktok.com/@tigrangertz/video/7644345854316317982 https://www.tiktok.com/@yunabugs/video/7643867441403088141
Why it works: The music's way too dramatic for the moment, and that's the whole joke. Nobody needs a caption to get it.
Creator to-do: Easy win here. Turn "we hit our deadline" or "the team survived inventory day" into a mock-heroic moment. Low effort, high payoff.
#4 Self Aware - Temper City
Want to share a win or a moment worth stopping the scroll for? Or maybe you need a transition audio for a product reveal? How about something to soundtrack a shot of your team, your city, your finished project? This one's built for all of that.
https://www.tiktok.com/@espn/video/7639461371976912158 https://www.tiktok.com/@fang_w3/video/7607008059268828430 https://www.tiktok.com/@espn/video/7656851901471821086
Why it works: The song builds, so it naturally rewards a payoff, which is exactly why ESPN's using it for highlight reveals. It gives your reveal a built-in emotional cue instead of you having to manufacture one.
Creator to-do: Use it. Product drop, big announcement, a shot of the finished thing after all the behind-the-scenes chaos — this audio makes any of that feel like a moment instead of just a post.
Ready to elevate your digital marketing strategy? Chat with our team today!
More blogs.
Explore our collection of insights — from quick, actionable tips to in-depth explorations of design, development, and the evolving world of digital work.
